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Efes Pilsener Blanche

Viewpoint branding agency
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design packaging design Can Design blanche Beer Packaging ILLUSTRATION label design Packaging Efes Pilsener flavour beer
design packaging design Can Design blanche Beer Packaging ILLUSTRATION label design Packaging Efes Pilsener flavour beer
design packaging design Can Design blanche Beer Packaging ILLUSTRATION label design Packaging Efes Pilsener flavour beer
design packaging design Can Design blanche Beer Packaging ILLUSTRATION label design Packaging Efes Pilsener flavour beer
Efes Pilsener Blanche 

EFES Pilsener is a world-famous beer brand with a true Mediterranean temperament.
As part of the brand development campaign and the active growth of the Premium Wheat category, Efes Moldova made the decision to introduce a new original type of beer to the market - Efes Blanche. This is a premium wheat beer with refreshing citrus notes all thanks to the addition of orange zest and concentrated juice. Fresh and invigorating, it allows you to just take your time and enjoy the moment.
During the development stage, we needed to preserve the key elements of the brand identity of the regular Efes design, offer new color coding and introduce additional elements that would reveal the product features of the new type of beer. In this case, we chose the graphic images of oranges harmoniously implemented into the compositional structure.
The design was adapted for 2 SKUs: a glass bottle and an aluminum can.

Label design development, can design development, illustration, prepress

design packaging design Can Design blanche Beer Packaging ILLUSTRATION label design Packaging Efes Pilsener flavour beer
Efes Pilsener Blanche
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